Movistar plus+ unlocks content with free tier, shaking up spanish streaming
In a surprising move poised to disrupt Spain's competitive streaming landscape, Movistar Plus+ has unveiled a free tier within its app, offering access to a significant portion of its content without requiring a subscription or credit card. This bold strategy signals a shift in approach for the Telefónica-owned platform, aiming to broaden its reach and challenge rivals like Digi.
A taste of premium: what's included in the free plan
The new offering isn't a full-fledged, unrestricted pass to Movistar Plus+'s library. Instead, it's designed as a curated showcase, allowing potential subscribers to sample a range of shows and programs before committing to a paid subscription—priced at €9.99 or bundled with fiber and mobile contracts. The distinction between free and premium content is clearly delineated within the app.
But the selection is far from meager. Notably, the free tier grants access to Movistar Plus+'s acclaimed original productions, a key differentiator in the Spanish market. Think El consultorio de Berto, the popular comedy Ilustres ignorantes, and the conversational series Leo Talks—shows that have cultivated a dedicated following among Telefónica’s existing TV subscribers. Fans will also find classic programs like La resistencia and Late Motiv available.
While live sports remain exclusive to paid tiers, the free plan isn't devoid of sporting content. Users can tune in to pre- and post-match analysis programs, including El día después and Eurofighters, plus previews of major events like Champions League matches on a dedicated channel. Other sports-related shows like Universo Valdano and Deporte Plus round out the offering.
The series strategy mirrors that of Cero por M+, with access limited to the initial episodes of both classic and premiere series. This tactic aims to entice viewers to upgrade to a full subscription after experiencing a compelling hook. Recent dramas like Por cien millones, detailing a decades-old football kidnapping, and true-crime offerings featuring the work of Carles Porta are also included, providing a diverse range of initial viewing options.
The rollout promises an expansive selection, encompassing everything from dramas and comedies to true-crime documentaries and original fiction and non-fiction series like Querer, Rapa, La Mesías, and Alaska Revelada. The sheer volume of content suggests Movistar Plus+ is serious about expanding its user base in Spain.
The move represents a significant gamble for Movistar Plus+, betting that a free tier will serve as a powerful acquisition tool, driving long-term subscription growth. While competitors like Digi have aggressively undercut pricing, Movistar Plus+ appears to be prioritizing user engagement and content discovery as a pathway to market dominance.