Netflix snags ‘the damned’: hbo max’s bold move backfires spectacularly
Netflix has swooped in to snatch the rights to “The Damned,” a chilling Nordic horror film that ignited a fierce battle with HBO Max, leaving viewers in Spain with a frustratingly limited viewing experience.
A twisted tale from the fens
Initially slated for release in over 20 countries via HBO Max in February 2026, “The Damned” achieved viral success within a mere handful of hours, surpassing the performance of established blockbusters – a fact HBO Max inexplicably chose to ignore when deciding to withhold its release from Spanish shores. Instead, the film became available only through rental services, a strategic move that now benefits its new home on Netflix.
What initially appeared to be a strategic maneuver has become a significant PR misstep. “The Damned,” directed by Thordur Palsson, isn’t simply another entry into the horror genre; it's a meticulously crafted exploration of folklore, delving into the dark legends of the Nordic region’s draugr – ancient, vengeful spirits. This particular aesthetic has proven immensely popular with Spanish audiences, consistently delivering successful thrillers and detective stories with a penchant for atmospheric dread.
A star-studded cast, a darker story
The film stars Odessa Young, a rising Australian talent known for her performances in “Richard Says Goodbye,” “Wildling,” “Shirley,” and “The Daughter.” Young delivers a powerfully restrained performance as Eva, a widow determined to resurrect her husband’s failing fishing business in the harsh winter months. The narrative takes a sinister turn when a shipwreck yields survivors, unleashing a chain of events fueled by desperation and whispered tales of the supernatural. Supporting Young is a formidable cast, including Joe Cole, Rory McCann, and Siobhan Finneran, all placed within a crucible of escalating tension.
More than just jumpscares
While “The Damned” undoubtedly generates a palpable sense of unease, it operates on a far more sophisticated level than typical jump-scare horror. It’s a psychological thriller that probes the depths of the human psyche, examining how fear manifests and the demons we carry within. The film isn’t about cheap thrills; it’s about a slow-burn descent into terror, masterfully utilizing setting—the bleak Nordic landscape—to create an environment that’s consistently unsettling. Its success in Latin America, exceeding established Hollywood hits during its initial HBO Max run, underscores its potential.
The decision to withhold the film from Spain initially was a baffling oversight, and Netflix’s move to secure distribution is a welcome correction. Expect to see “The Damned” land in the ‘Well Worth the Wait’ category on the platform between April and May – a release that's long overdue.