Obsession’s box office blitz: digital release sparks frenzy

A seismic shift in the streaming landscape – Obsession, the horror hit that’s utterly dominated the box office, is suddenly available to rent or buy on premium VOD platforms. The move, arriving completely unannounced, throws a wrench into an already astonishing run.

A $370 million monster, now accessible

The film, which has grossed over a staggering $370 million and recently snagged the title of Focus Features’ highest-grossing movie, is now available for $19.99 to rent or $24.99 to purchase on services like Prime Video and Apple TV. Its digital release, originally slated for June 2nd, was delayed, a decision seemingly driven by the sheer, relentless momentum of its theatrical performance – a trend that continues to accelerate week after week.

But the story doesn’t end there. Blu-ray pre-orders are already open, with a July 14th release date. And for those seeking a more immersive experience, the digital and physical editions both boast extras, including a behind-the-scenes featurette titled ‘Obsession Unleashed.’

Reddit forums, predictably, have been ablaze with speculation about the delayed release, with numerous predictions coming to fruition this weekend thanks to a Forbes article referencing a ‘When to Stream’ calendar. Despite these digital murmurs, showtimes remain surprisingly plentiful across major theater chains for the next week, suggesting the cinematic reign of Obsession isn’t quite over.

Johnston and navarrette deliver a twisted delight

IGN’s Matt Donato recently described the film as “fantastic turns by Michael Johnston and Inde Navarrette,” praising its “sour Valentine’s Day counterprogramming.” Barker’s execution, he notes, elevates familiar tropes – a wish turning against its wisher – to something genuinely unsettling. The initial clip unveiled by IGN, which quickly became a viral sensation, foreshadowed the film’s unprecedented success, a success that few could have truly anticipated.

Obsession, directed by Curry Barker and initially premiered at the Toronto International Film Festival in late 2025, is now accessible. The initial buzz surrounding that opening dinner date scene proved remarkably prescient, setting the stage for this explosive digital and physical rollout. The film’s current gross of over $370 million isn’t just impressive; it’s a statement.

Blythe (she/her), Audience Development Coordinator at IGN, is tracking this phenomenon with a distinctly critical eye.