Orange intensifies battle for digi customers with aggressive 1gb fiber, football & streaming bundle

The telecom sector is erupting in a price war, with operators increasingly targeting Digi’s customer base. Orange has just upped the ante, launching a compelling offer designed to lure subscribers away from its rival.

Orange's new offer: a direct challenge to digi

The deal, priced at €63.50 for 12 months, bundles 1Gb fiber, two 5G+ mobile lines (one unlimited), and a wealth of Entertainment options. This is a significant upgrade from previous offers, particularly the inclusion of the faster 1Gb fiber, which was previously absent.

The inclusion of a WiFi 7 router is also a key selling point, promising faster speeds and improved performance for data-intensive applications. Orange’s football offering is particularly noteworthy, providing access to all LaLiga EA Sports matches via Movistar Plus+, a unique advantage as Orange and Movistar are the only operators to offer comprehensive coverage.

Beyond football, the package includes DAZN's basketball offering, covering the NBA, Liga Endesa, Supercopa Endesa, and Copa del Rey. Customers can also add a DAZN Motor package for MotoGP and F1 fans. Furthermore, Orange TV provides access to a wide range of channels and movies, alongside a subscription to SkyShowtime for new releases.

Users can choose two streaming platforms from Prime Video, Disney+, HBO Max, and Netflix – a smart move for maximizing value. The most practical choice, considering existing subscriptions, is Prime Video. However, Netflix boasts the most extensive catalog.

This offer is exclusively for new customers switching from Digi, and the deal is only available when accessed through a Digi connection. The monthly price increases to €112 after the initial 12-month period, with a standard 12-month commitment.

This aggressive move follows similar strategies from Movistar and Vodafone, all vying for the same customers. Orange is betting that the combination of speed, Entertainment, and competitive pricing will sway Digi subscribers.

The challenge for Digi is clear: respond with a counter-offer that can match this comprehensive package. Otherwise, they risk further customer attrition in this increasingly fierce market.

This push by Orange isn't just about attracting new customers; it's a sign of the escalating competition driving innovation and value in Spain's telecom market. The battle for subscribers has only just begun.