Samsung's ui tizen: a slick facelift that’s actually smaller

Samsung’s relentlessly pushing One UI Tizen to its 2023 and 2024 TVs, and it’s not a subtle update. This is a significant visual overhaul – think refreshed fonts, tweaked icons, and a more contemporary menu system, complete with mobile-inspired pop-ups. But the devil, as always, is in the details, and this redesign introduces an uncomfortable trade-off: readability.

The promise of unified design

The initial rationale makes sense: Samsung wants a consistent visual language across its entire ecosystem – phones, TVs, tablets, everything. A cleaner, more modern aesthetic, aligned with the ‘One UI’ branding. It’s a logical ambition, aiming for a streamlined experience. However, the fundamental difference between using a TV and a smartphone remains glaring. You don't scrutinize a screen 30 centimeters from your face; you’re typically sprawled on a sofa, a remote in hand, often several meters away.

The shrinking problem

The shrinking problem

And that’s precisely where the issue lies. The updated interface frequently renders text and icons far too small, especially on larger screen sizes. On a 75-inch model, it’s entirely possible to miss crucial information. Even on smaller screens, the reduced size creates an undeniably uncomfortable viewing experience. Thankfully, Samsung has included a zoom function in its accessibility settings – a welcome addition, though frustratingly basic.

Accessibility is key

Accessibility is key

Navigating to Settings > General and Privacy > Accessibility and activating ‘Menu and Text Zoom’ is a straightforward process. It’s a simple toggle, offering only a standard enlargement option; no granular control over font sizes or scaling is provided. Yet, for the majority of users, it will be sufficient. It’s a pragmatic solution to a demonstrable problem. The visual upgrade to One UI Tizen is undeniably attractive, a much-needed refresh for a UI that had begun to feel dated. The continuity with Galaxy phones is a natural extension, easing the transition for existing Samsung users.

A tactical adjustment

A tactical adjustment

But the design team overlooked something fundamental: the viewing distance. Reading menus on a 75-inch TV from the comfort of a sofa is a vastly different experience than doing the same on a 43-inch model across the room. The contrast becomes acutely noticeable. It’s a classic case of prioritizing aesthetics over usability. Samsung's commitment to a unified design is admirable, but not at the expense of user experience.

Looking ahead

Looking ahead

Samsung’s 2026 TVs will boast an even newer version of One UI Tizen, incorporating increased AI capabilities. The goal remains consistent: a more intuitive and intelligent Entertainment system. But let’s hope that future iterations prioritize readability and user comfort above all else. For now, if you own a 2023 or 2024 Samsung TV and the Tizen update rolls out, I suggest a quick test – a few minutes spent scrolling through the menus from your typical viewing distance. Activate the zoom, and if the text remains illegible, don’t hesitate to use it. It’s a small adjustment, but could dramatically improve your experience.