Valve preps steam controller return: massive shipments spark doubts
Valve is quietly ramping up for a potential return to the controller market, a move fueled by a flurry of activity involving massive shipments of wireless controllers flagged by US customs. The timing – coinciding with the imminent launch of the Steam Deck and SteamOS – suggests a strategic push to dominate the burgeoning handheld gaming space.
A second shot at success, or a familiar failure?
The initial Steam Controller, released in 2015, was a spectacular misfire, plagued by significant design flaws and a lack of compelling functionality. However, Valve’s renewed efforts, reportedly focused on a second-generation device addressing those core issues, are now beginning to materialize. Recent reports, including a mysteriously deleted unboxing video unearthed by Brad Lynch, and a leaked retail price of $99 USD (potentially exceeding $110-120 in Europe), indicate a serious commitment.
TechyTalk’s accidental publication and subsequent removal of a Steam Controller review – a bizarre incident that quickly generated significant buzz on Reddit – further amplified the situation. User analysis from the platform revealed the controller's key features: a dual-trackpad configuration for precise mouse emulation, coupled with novel TMR analog sticks designed to eliminate the notorious ‘drift’ issue affecting modern controllers. The device boasts enhanced HD vibration feedback and advanced wireless connectivity, all designed for improved ergonomics compared to its predecessor.
But the question remains: will this iteration be enough? TechyTalk's assessment highlighted the controller’s premium price point—significantly higher than the DualSense—while offering comparatively fewer features. At $99, it’s a decidedly non-negligible investment, particularly when weighed against established competitors.
Adding to the pressure, Valve’s Asian distribution arm briefly activated the product page, signaling an imminent release – a move that effectively sidelines the Steam Frame and Steam Machine, both currently navigating a severe component shortage and a broader market downturn. This isn’t just another hardware release; it’s a calculated gamble by Valve to reclaim a foothold in a market they previously dominated.
The data speaks for itself: 12,970 kilograms of wireless controllers were shipped, a clear indication of substantial production. The price, currently estimated at $99 USD, suggests a strategy of premium positioning. Whether that strategy will resonate with consumers remains to be seen. The initial controller, released in 2015, sold for €54.99 – a doubling in price is a considerable jump.
Ultimately, Valve’s return isn’t just about launching a new controller; it’s about proving they haven’t completely abandoned the hardware space. And considering the chaotic state of the industry, this attempt feels less like a calculated move, and more like a desperate attempt to regain lost ground.