Spider-Man: Brand New Day – Aromatic Outbreak Halts Cartagena Screening
A screening of Spider-Man: Brand New Day in Cartagena, Colombia, descended into chaos Saturday evening when a single attendee’s gastrointestinal distress triggered a widespread evacuation of Cine Colombia, a multiplex within the Plaza Bocagrande shopping center.
Aromatic Incident Disrupts Marvel Premiere
Reports indicate the incident occurred approximately halfway through the film. Witnesses described a sudden, intensely pungent odor permeating the theater, prompting immediate concern and ultimately, a swift response from security personnel. The situation escalated rapidly, forcing the immediate removal of the entire audience.
Despite the mass exodus, the film continued to play uninterrupted until the final credits rolled, leaving many Spidey fans to abandon their seats and seek alternative viewing opportunities. Footage of the event quickly circulated on social media, capturing the bewildered expressions of those spilling into the hallway outside – including a man dressed in a full Spider-Man costume attempting to contact emergency services via mobile phone. The resulting online commentary was predictably, and hilariously, fraught with superhero-themed puns.
“The situation was so serious that Spiderman had to call in the Avengers,” one user quipped on Twitter, referencing the film’s central premise. Others weighed in with equally outlandish suggestions, including “The Green Goblin dropped a bomb” and “A great scent carries a great responsibility.”
Authorities have yet to identify the source of the odor, with speculation ranging from a deliberate prank involving a stink bomb to a genuine medical emergency. Theater staff have confirmed they are unaware of any individual involved and have declined to release a formal statement. However, the event has overshadowed the film’s impressive opening weekend performance, which grossed a domestic total of $360 million – surpassing Avengers: Endgame’s previous record.
Globally, Spider-Man: Brand New Day currently holds second place with $932 million, demonstrating its phenomenal success. The film is projected to surpass the $1 billion mark within the coming days, potentially eclipsing Avengers: Doomsday’s box office haul this December. The release of IMAX screenings, scheduled for August 7th, alongside Nolan’s The Odyssey (continuing in IMAX 70MM through mid-September), will undoubtedly contribute to the film’s continued momentum.
The incident serves as a stark reminder that even the most anticipated cinematic events can be unexpectedly disrupted, and that sometimes, a truly memorable movie experience involves more than just the visuals on screen.”n