Wilde goes backstage: ‘the invite’ sparks hollywood remix of spanish comedy hit

Olivia Wilde is pulling a familiar stunt – reimagining a beloved foreign comedy for a global audience – with her upcomingadaptation of the Spanish hit, ‘Sentimental’. But this time, she’s bringing a heavyweight cast along for the ride, including Seth Rogen, Penélope Cruz, and Edward Norton.

A familiar formula, a fresh face

‘Sentimental’, originally a surprise hit in Spain, was a darkly comedic exploration of repressed emotions and unexpected connections. The story, penned by Cesc Guy, centers around a seemingly innocent dinner party that quickly spirals into a chaotic eruption of secrets. The original film garnered five Goya Awards, a testament to its sharp writing and performances, particularly Javier Cámara’s nuanced portrayal of a quietly observant neighbor.

Now, Rashida Jones and Will McCormack are tackling the project, with Wilde returning to the director’s chair four years after the notoriously turbulent ‘Don’t Worry Darling’. The ensemble boasts a significant Hollywood pedigree – Rogen, Cruz, and Norton are all seasoned performers known for their collaborative chemistry.

A24’s Distribution Bet

The film’s trailer, released today, leans heavily into the unsettling premise, showcasing a tense atmosphere and rapid-fire dialogue. The marketing campaign, spearheaded by A24, expertly balances the original’s quirky charm with a heightened sense of suspense. Initial critical reception has been overwhelmingly positive, with Sundance screenings earning a remarkable 91% approval rating on Rotten Tomatoes – a strong indicator of public enthusiasm.

But the true test will be whether ‘The Invite’ can capture the original’s unique comedic voice and translate its Spanish sensibilities to a wider audience. The film is slated for a US release later this year, with no confirmed Spanish premiere date yet.

The Numbers Game

Interestingly, the success of ‘Sentimental’ – and the relatively modest price tag of 70€ for its Filmin streaming access – highlights the untapped potential of Spanish cinema. This latest adaptation, backed by a star-studded cast and the marketing muscle of A24, certainly aims to capitalize on that appetite.

Ultimately, ‘The Invite’ represents a significant investment – and a bold gamble – for both Wilde and the studio. The stakes are high, and the audience will be watching closely to see if this ambitious remake lives up to the buzz.