Taylor swift fights back against ai-generated content with new trademarks

Taylor Swift is taking a bold step to protect her identity in the era of AI-generated content. Following in the footsteps of Matthew McConaughey, the pop superstar has filed three trademark applications with the U.S. Patent and Trademark Office to safeguard her voice and likeness.

Swift's voice and image up for grabs

The applications, spotted by IP attorney Josh Gerben, cover distinct elements of Swift's persona. Two of the trademarks feature recordings of the singer saying 'Hey, it's Taylor Swift' and 'Hey, it's Taylor.' These generic voice-related filings aim to prevent AI systems from mimicking the artist's tone without permission.

The third application pertains to an image described as 'A photograph of Taylor Swift holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots. She is standing on a pink stage in front of a multi-colored microphone with purple lights in the background.' This visual trademark seeks to protect Swift's stage persona from unauthorized uses in AI-generated content.

Swift's move to trademark her voice and image echoes McConaughey's efforts earlier this year. The actor filed for trademarks on his catchphrase 'Alright, alright, alright' as well as video clips featuring him in specific settings, such as standing in front of a Christmas tree or on a porch. Both celebrities aim to establish clear ownership and consent in an AI-dominated world.

While it remains to be seen how successful these trademark strategies will be in the face of evolving technology, Swift and McConaughey are sending a clear message: they intend to maintain control over their identities and images in the digital age.